Over the last few years we have secured the rights to manage the social media accounts on behalf of 70 celebrity and sports stars in China. Celebrities like Taylor Swift, Chris Pratt, Justin Timberlake and Dwyane Wade rely on us to build and manage their social profile in China. We provide an ongoing report for each account that monitors the growing number of followers across Weibo, WeChat and a raft of other growing platforms. As social has become more strategic, we have developed a partnership with Mingyian to manage our most active and high profile accounts. The collective following of the 70 celebrities is 40MM millennials in Tier 1 cities. That’s a dynamic market for driving engagement with sponsored posts.